"It's never too late to be what you might have been."  -- George Eliot 

Pitchmen

If you saw this week’s TV show, “The Pitchmen,” starring Billy Mays and Andrew Sullivan, you would have noticed something very important in any presentation—the “Wow!” moment, as Billy Mays explained.

You see these “Wow!” moments when Billy Mays tosses Oxy Clean into a clear, large tub of dirty water and, in a flash, the filthy water becomes white right before our eyes. In this week’s episode of “The Pitchmen,” you see Billy Mays dangling from the bow of the HMS Bounty as he barks out with amazement that this wood putty can withstand the stress of pulling a 500 ton ship…a truly amazing feat (and shot).

In essence, what you’re seeing is the blending of entertainment with product presentation. There’s no doubt that this is an important component of any marketing campaign today, especially given the fact that we live in an “edutainment” society. Our screens are inundated with celebrity news and titillating tabloid tidbits.

A strong example of entertainment in action can be seen in Vegas. Today, Vegas has been transformed by such entertainment visionaries as Steve Wynn. Wynn was the pioneer who envisioned a different branding of Vegas—a Vegas geared toward entertainment and plenty of “Wow!” moments.

Isn’t it time for you to re-imagine how “Wow!” moments can be incorporated into your business?

If you need help in this regard, email me at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it and always feel free to ask a question, if you need assistance.