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‘True Business Stories That Will Make You Scream - Part 2’ Mr. Marketing ™ / Stephen L. Bainton
I recently profiled a number of products that were decidedly conjured up in hell. This week’s subject—dumb promotional and advertising campaigns—is no less frightening; in fact, one could posit that these examples illustrate why none of us should ever feel intimidated by anyone, for stupidity and outrageous behavior have been with us for a very long time. Nonetheless, here we go.
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‘Art of Negotiation’ Mr. Marketing ™ / Stephen L. Bainton
One thing that annoys the hell out of me are negotiation gurus. Today, the business of espousing (and publishing) negotiation strategies is huge. Everywhere you turn, someone else has come up with a new method, packaged neatly as THE definitive how-to negotiation manual. Here’s just a few of the available titles: The Power of Nice, Start With No, Winning With Integrity, The Negotiation Tool Kit, and the all-time classic, Getting To Yes, which, as of this date, has sold over 3.5 million copies. Needless to say, I’m sure there’s also a special edition For Dummies®. A simple question: Is it possible that business negotiation is really all that complex to merit the birth of an entire industry? Well, that’s for you to decide, but here’s a real-life example from yours truly.
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‘Become a Barnacle’ Mr. Marketing ™ / Stephen L. Bainton
Growing a business is never easy. Yet, growing a business with a small pot of cash can be downright foolish. Or is it? Today, more than ever, inventive entrepreneurs all over the country are employing what I call the Barnacle Principle. In short, what they’re doing is basing their entire business model on improving some small aspect of a large corporation’s operations. This is often seen in the business models of high-tech startups, but the mindset behind this strategy can be applied by many businesses, regardless of the industry. Here are some examples.
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‘Shifting Gears: The Where Of Happiness’ Mr. Marketing ™ / Stephen L. Bainton
Some books resonate in your mind, others in your heart. In “Life 2.0,” the author, Rich Karlgaard, strikes a poignant balance between the two. Though ostensibly a book on how people can find happiness by moving to less harried geographic al locations, the book finds its heart in the personal stories and reasons why some Americans are simply opting out of the urban struggle for career success. Besides, as the author rightly points out, if you have a good connection to the Internet, the penalty for moving to a more family-friendly location may be less than imagined.
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