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‘The Best Sex I Ever Had’ Mr. Marketing ™ / Stephen L. Bainton
The above famous tabloid headline, allegedly uttered by Marla Maples in reference to her relationship with Donald Trump, illustrates something you must consider when drafting all of your marketing materials—namely, the power of the headline.
For example, did you know that most people only read the headline and not the body copy.
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‘The World's Smartest Dirt Farmer’ Mr. Marketing ™ / Stephen L. Bainton In today’s killer business environment, you must possess the ability to build a brand out of nothing, with little cash, and a lot of sweat equity. Gone are the days when you could write your business plan on a napkin and expect some venture capitalist to fund you. Besides, who in their right mind would want that anyway, as VCs are notorious for firing company founders.
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‘Get Passionate About Design!’ Mr. Marketing ™ / Stephen L. Bainton A number of years ago I was sitting at a fancy corporate dinner with one of our top clients. Their firm—one of the nation’s top motor oil companies—was losing market share. The CEO, who was seated next to me, leaned over and said, “So, Stephen, as you know we’re losing market share. Why do you think this is happening?” Without hesitation, I responded, “Your packaging really stinks.” The CEO nearly choked on his shrimp.
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‘True Business Stories That Will Make You Scream - Part 1’ Mr. Marketing ™ / Stephen L. Bainton
In the annals of corporate history, the breadth and scope of missteps are amusing and (often) simply outrageous. From ridiculous products to dumb advertising campaigns, from “funny” business to a crock for your stock, I sincerely welcome you to the unbelievable (but true) world of business debacles. The first part of our series concerns the wondrous realm of product development. As we’re sometimes led to believe, the corporate executives that come up with these new products are often hailed as geniuses. Unfortunately, in the instances that follow, something went amiss, badly.
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